Electrolux Group Executive Joins APCO’s International Advisory Council
Washington, D.C. (July 29, 2008) – Lars Göran Johansson, senior vice president of the Electrolux Group, joined APCO Worldwide’s International Advisory Council (IAC), President and CEO Margery Kraus announced today. Johansson oversees and coordinates all worldwide, internal and external communication activities for the Electrolux Group.
“We are fortunate to have Lars as part of APCO’s IAC to provide our clients with top-tier communication strategies,” said Kraus. “His knowledge of consumer needs and behavior is expansive and will be invaluable to our clients globally.”
Johansson’s role at the Electrolux Group encompasses investor relations, public affairs, Internet communication and environmental affairs. He is in charge of the Electrolux Design organization, as well as the development of the Electrolux brand as the leading global brand in appliances for both consumers and professionals. He is a member of the Electrolux Group Management; the group includes brands such as Electrolux, AEG-Electrolux, Zanussi, Frigidaire and Eureka.
Prior to joining Electrolux in 1995, Johansson was president of the “Yes to Europe Foundation” campaign, which promoted Sweden’s accession to the European Union. The outcome of the campaign led to a positive referendum in 1994, with Sweden joining the European Union as a member state in 1995. Johansson also held a succession of positions, including president, at the KREAB agency, Sweden’s largest communication consultancy.
“I am pleased to be a part of the esteemed group of experts and newsmakers from many sectors on APCO’s IAC,” said Johansson. “I look forward to working with a truly global team devoted to facilitating communication among various stakeholders.”
Johansson joins a distinguished group of expert advisors in the IAC, including: former Polish President Aleksander Kwasniewski; Pat Cox, former president of the European Parliament, current president of the International European Movement and managing partner of European Integration Solutions; Kirk Stewart, former global vice president of corporate communications for Nike, Inc; and Roger Bolton, former senior vice president of communications for the health care benefits provider Aetna.
Johansson is a council member of Stockholm’s Chamber of Commerce, member of The Arthur W. Page Society, trustee of the Institute of Public Relations and serves on the committee of the PR Seminar in the United States.
About APCO Worldwide
Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PR News; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility and online communication. APCO is a majority women-owned business. For more information, please visit www.apcoworldwide.com.
About the International Advisory Council
APCO’s International Advisory Council is a dynamic group of former senior members of government, the media, the diplomatic corps, academia, the business community and nonprofit organizations who work hand-in-hand with APCO’s professionals to counsel clients on a broad range of issues.
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Contacts:
Sarah Goins
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sgoins@apcoworldwide.com
Natacha Dalcorso
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